With eBay busily destroying their reputation and driving sellers away
from their platform, it is becoming increasingly competitive for
marketplaces such as Addoway and Bonanza to fill the void. One huge
benefit of both Addoway and Bonanza (and eBid) is that they do not
impose ridiculous seller account limitations. This means you can work
hard to produce a large online store and not be dictated to in terms of
the number of items you list for sale.
Bonanza and Addoway are
also conscious of the importance of social media and have done well to
allow store owners the opportunity to promote their booths using
Facebook, Twitter, Pinterest, Stumbleupon and Digg. This is also a fun
aspect of selling and lets you learn more about how to engage your
target markets. With oohyey.com I use as much social media to demonstrate new and unique items on a daily basis.
Both Bonanza and Addoway are easy to use. They
have great user interfaces and both have demonstrated to me good
customer service levels with all inquiries handled quickly and
efficiently. Their listing import tools are very useful and save a lot
of energy and time, which is really important for store owners. The only
thing lacking according to reviews of both websites is the lack of
promotion by both marketplaces.
Given the number of online tools
these days, all shop owners should be busy promoting their stores and
products! There is no excuse for lacklustre efforts in this department
and you cannot lay idly by and expect Addoway and Bonanza to do all the
work for you! Marketing is something you should be constatly working on,
adjusting, improving, learning about and trialling new resources at
every available opportunity!
As for which marketplace is best, I
have no preference. Both Addoway.com and Bonanza.com are equally good
and I think more and more online buyers and sellers will take up
accounts with them over time. But we sellers also need to be aware of
the need for continual and consistent effort to promote these
alternative marketplaces, as well as our own accounts! Tell friends and
family to list and or buy product from these venues, as they are
excellent viable alternatives to you-know-who!
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